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Jeddah Mixed-Use Development Concept Study

Role: Project Designer

The main goal of this concept proposal was to create a balanced mixed-use development that would provide a synergy of uses while not competing commercially with the two large adjoining shopping malls across the highway.


The rectangular-shaped site is located at the center of four main road intersections, and is the ideal location for a commercial hub containing hotels, residential and office towers.  High-end commercial retail and restaurants provide podium connectivity between the towers.  The site and program options developed during the early visioning sessions included large conference halls and flexible multi-use venues for indoor concerts and sport tournaments.

Design by Howard Chen while at Quantum-AIP as Founding Partner/ Design Director (2009-2015)